The Commit to Georgia Campaign for the University of Georgia publicly launched in November 2016 with $650 million raised to date for a goal of 1.8 billion. With three core messages, this campaign is the largest in history at the University of Georgia.
What is a campaign? A campaign is loosely defined as an intensive fundraising effort to raise a specific sum of money within a certain timeframe to fill detailed needs for the organization. At the University of Georgia, this campaign will serve as a time for the UGA family to come together and share resources, such as time, talent and monetary gifts. Providing these resources will greatly improve the lives of those on campus, across the state and all over the world. The UGA community is building a new level of excitement for supporters, alumni and those feeling disconnected.
Through the Commit to Georgia Campaign, we commit to:
REMOVING BARRIERS AND OPENING DOORS FOR STUDENTS.
(need-based and merit-based scholarships)
ENHANCING THE LEARNING ENVIRONMENT.
(experiential learning, faculty support and facilities)
SOLVING GRAND CHALLENGES FOR THE STATE AND THE WORLD.
(endowed chairs and professorships, research support, service support and facilities)
The Division of Development and Alumni Relations hosted two campaign launch events. The first event in Athens, Georgia focused on rallying the UGA community together and sharing the goals of the Commit to Georgia Campaign. With over 800 students, faculty, staff and supporters in attendance, this kick-off was greatly welcomed and successful. During the planning of the campaign, my role consisted of developing an interactive display, leading the production and completion of the WE COMMIT wall, coordinating with vendors, developing event décor, art directing and designing collateral, working on multiple ongoing projects with strict deadlines and various other tasks.
The second event in Atlanta, Georgia was an invite-only formal dinner at the Georgia Aquarium. The purpose of this event was to share the specific goals and financial target for the Commit to Georgia Campaign. My role entailed developing the aesthetic for the invitations, designing collateral, art directing, photographing during the event and assisting where I was needed.
2018 Case Award, Graphic Design Special Merit
The Senior Signature program is an opportunity for graduating seniors to give back to the university and leave their name on a plaque that is displayed in the Tate Student Center Plaza. The first plaque was created in 1991 with few participants, today thousands of graduating seniors "make their mark."
I reimagined this campaign to align with the student audience by featuring student leaders who are involved in the Student Alumni Leadership Council to inspire other students to make their class gift.
As of Feb. 1, this new campaign increased student gifts by 37% compared to spring 2016. In previous years, the total gift commitments ranged from 1,700-1,800. This 2016-17 campaign exceeded the goal with 2,100 gift commitments!
2015-2016 rebranding
Bulldog 100 recognizes the top 100 fastest growing University of Georgia Grad-owned businesses. The businesses that reach the top 100 selection show-off their Bulldog pride as they share this prestigious honor. The UGA alumni community rally behind this initiative every year to come together and give back to the university.
The print invitation used duplexed uncoated black paper with the word mark embossed with silver ink printing with debossed surrounding patterns.
As the sole Graphic Designer for the Division of Development and Alumni Relations (DAR) at the University of Georgia, the division was in desperate need of uniformity and consistency. With my fellow teammates in DAR Communications, we rolled out a logo system to align each of the division's units.
UGA has worked with an outside agency for university wide rebranding and the new logo system released in fall 2016. My team worked with the central marketing team during various stages of the brand defining process. We are transitioning as we create new pieces.
During my time here, we have revamped the alumni and giving websites for a much more intriguing experience.
View the current branding and guidelines at brand.uga.edu
The Global Georgia initiative was intended to reach the highest level donors on a personal level to engage them with the international campuses of UGA. From concept to production, collaborating with a specialty local print shop produced stunning results that left people buzzing.
The print invitation was a special craft recycled paper die cut in to the arch folder shape with embossed details. The front latch and inside cards were digitally printed and custom assembled. The entire invitation was contained in a custom red paper envelope with wax seal sticker.
